Text messages are the best means of communication for companies, whether with customers, employees, or suppliers.

According to the GSMA Mobile Economy, the association that organizes the Mobile World Congress (MWC) held annually in Barcelona, more than 66 percent % of the world population have access to a mobile phone, and it is expected that this percentage will % rise to 71 by 2025. While this is very important and relevant to the average consumer, it has proven to be the best communication method for companies in logistics planning, as it provides them with the ability to inform their employees or customers immediately about changes or the assignment of new tasks, and they will also have a means of communication available in the future, as according to these statistics the purchase rate of mobile phones will increase year after year without requiring them to abruptly change their planning due to a technological change.

But why do companies use SMS instead of other means of communication?

One of the main reasons for this is that users simply prefer them. Over 90% % of mass SMS messages sent are read by people, which is due to their versatility and effectiveness, as they can be sent anywhere without the need for an internet connection or a smartphone, which increases their effectiveness compared to other media.

These are the advantages of an SMS gateway in the field of logistics

• Efficient, reliable and cost-effective communication between employees, suppliers and/or customers: Text messages enable seamless communication at any time, without incurring high costs for new technologies or application installations.
• Delivery notifications: With a simple automatic Text messages can inform companies’ customers that a shipment is on the truck, is delayed, or has been delivered. It is ensured that the customer is at home at the time of delivery, so that the delivery person does not waste time arriving at the customer’s home and missing the customer.
• Internal communication in both directions: From a very practical perspective, SMS can be used within an organization to optimize communication between drivers and the company. Companies can send current traffic and weather information to drivers. The drivers can report unexpected delays or mechanical problems to their company. The possibilities are virtually unlimited.
• Vehicle and shipment tracking: Drivers and vehicles can be located via SMS. Every time a shipment is delivered at a specific checkpoint, quick messages can be sent. Drivers can quickly view relevant information and easily make location updates to keep all parties informed.
• Schedule and route changes: Internally, SMS can be used to inform drivers and distribution centers about schedule and route changes. This is far more effective than emails, phone calls, or even specialized transport and logistics software. Text messages are concise, succinct, and instantly available. There is no delay, and multiple parties can be notified simultaneously. Moreover, the recipient can also be informed about schedule and route changes, which avoids unnecessary frustration and ensures greater transparency and clarity.