Problem
Inadequate results in marketing campaigns, missing and lost sales, no brand ambassadors. As long as we do not expand our communication strategy to include SMS, we are depriving ourselves of a very effective and affordable tool.
Solution
SMS is a direct and immediate communication channel that has a very high open rate and ensures that messages arrive quickly and effectively with no spam folders to the recipient. This immediacy is especially valuable for urgent communications, such as reminders for events, product updates, or time-limited promotions.
Results
The strategic integration of text messages into commercial strategies increases the effectiveness of marketing campaigns and contributes to increased sales by improving the visibility, personalization, and efficiency of customer communication.
Marketing campaigns
Mobile marketing offers many alternatives that complement each other. Text messages are a marketing channel that can reach almost the entire population to capture their attention, and they offer many advantages because it is a communication channel that is available to you. We can highlight these aspects:
These are direct messages
Direct campaigns with terms like „offer“, „new“, „today only“ allow you to convey a clear message, see what is important, and are perfect for quick notifications.
The most economical marketing
We are talking here about a few cents per message sent. Compared to what can be achieved with this, the investment is very small.
There is a differentiation.
Since it is a channel that is not used commercially much, it surprises and awakens the curiosity of your potential customers. It benefits your image as a sender and sets you apart from the others, as there are not many brands that use it.
Customer loyalty
Customer retention is about making your brand something special in the eyes of customers and turning them into regular customers and ambassadors who recommend your company.
Investments in effective customer retention strategies are the key to the company's profitability.
Profitability
since acquiring a new customer costs five times as much as retaining an existing customer.
Thanks to segmentation, the SMS are individually customizable and allow you to send personalized messages to the customers in your database. This not only affects your results because you can better decide what each group receives, but also increases customer satisfaction because they feel closer to a company that seems very familiar to them.
Recovering abandoned shopping carts
Abandoned shopping carts, what a term, right?
If you run an online store, you have probably already heard about it and it has caused you more than once headaches.
Abandoned shopping carts are indeed not a myth, but a reality in all online stores. No eCommerce is exempt from their presence, and we have some data for you.
Did you know that according to a report from the Baymard Institute, almost 70% % of people who enter an online store abandon their purchase? According to the study, this is the average abandonment rate for shopping carts worldwide.
And there’s more. According to the Moosend website, this figure is even higher in Latin America: more than 75 %. Pretty amazing numbers, right?
Program the sending of an SMS for a sale that did not occur within a period of hours, days, or weeks. It has been proven that this communication exponentially increases the completion of a sale, a major advantage for an investment that is very small compared to others.